Master Group (Australia) Pty Ltd

Agribusiness 2015 vision to transition into a software development house and become market leader amongst small, medium and micro enterprise budgeting applications with enhanced business support capabilities for Australian farmers.


Mastergroup company logoMaster Group provides financial and business decision making software to Australian farmers. Master Group’s vision is to be the market leader amongst small, medium and micro enterprise budgeting applications and provide enhanced business decision support capabilities to farmers in Australia. This vision was not supported by outdated onsite infrastructure and an existing product that used old technology.

To realise its vision, Master Group engaged Satalyst to lead the greenfield development of its ‘20/20 Business Decision Making Software’ for commercial release. The project commenced in November 2013 with the inception phase.  The construction phase commenced in April 2014 and is been undertaken by a blended team of Master Group and Satalyst employees.  Construction is been managed in three separate phases with continuous integration to third party platforms and continuous delivery to the cloud.  In addition to managing the project, Satalyst provides the expertise in:

  • Enterprise Architecture
  • Strategic Planning
  • Solution Architecture
  • Agile Iteration Management
  • Business Analysis
  • Senior Software Development

The new application will be delivered using a range of services hosted in Microsoft’s Azure cloud platform. Azure will provide Master Group a secure and scalable architecture without needing to purchase, locate and maintain physical machines and will provide its customers with a service that is fast, reliable and available anywhere on a range of devices. Using the Azure platform provides the ability to easily scale up or out as needed.

As a web application hosted in Microsoft’s Azure cloud, the budgeting and forecasting application will provide subscribing farmers comprehensive and relevant real-time updates of key performance metrics through to customised business health checks.

Introducing Reep


The Reep product was successfully launched mid 2015.

If you have similar requirements in your business and would like further information about Satalyst and its services, please contact us.

Satalyst has been a crucial partner in moving Master Group forward and helping us achieve our strategic business goals. Satalyst has been working with us for over five years now and in addition to the technical knowledge and experience Satalyst staff bring, they have also provided excellent process and business change support and coaching to myself and my team. Satalyst takes the time to really understand our business and ensures that the solutions implemented today will be flexible and adapt to our business as it changes and grows.

David Egerton-Warburton,
Managing Director, Master Group